Virgin Media concept design
Research, concept
A pitch featuring the concept generation process of ways to get people to use the Wifi which Virgin Media set up on the tube stations.
Role / Research, concept, UX,UI
Client type / B2C
Tools / Marker, Photoshop
Client type / B2C
Tools / Marker, Photoshop
Brief
How to make people start using wifi in London Underground
Approach
First, I define the research contents of the project. After brainstorming, I found out that the geographic factor of being in the underground system will differentiate this project/app with any others. During the AR scenario research, it shows that AR could acts as a trigger in the beginning or continue as a part of the interaction.Main Proposition
Focus on the interconnection between user experience and physical experience; Simple game mechanics (which will cause addiction) & sport related.
Design direction
The core mechanices in mobile gaming could be as simple as just one repeatedly motion, or a series of interrelated motions, but has to satisfy some kind of players’ craving such as destruction, curious, control etc..Concep 1
Fantasy adventure (do what you can’t do in real life)Having both input and output (make users more involved)
Perceptual patterns of learning
Concep 2
Sport relatedThe interconnection between user experience and physical experience
Simple game mechanics (which will cause addiction)
Concep 3
Sport relatedA challenge involving both virtual and physical interaction
Simple game mechanics (which will cause addiction)
