Save the rainforest

Creative // Ya sheng Cheng; 
Copywriter // Stephen Etheridge, Ya sheng Cheng


Posters to raise awareness about the destruction of the rainforest and to highlight the damage it is to doing to the world as a whole, featuring a serious tone of voice.





Who
Saving the Rain Forest of Brazil.

Mediums
Colour double page spread (DPS) in glossy magazines, Direct Mail, ambient and online banner ads.

Task
To raise awareness about the destruction of the rainforest and to highlight the damage it is to doing to the world as a whole.

Target Audience
People who care about the environment and nature and who want to actively preserve all that is good about them.


Main Proposition
To raise awareness of the destruction of the rainforest in Brazil. Ideas to highlight the negatives of destroying the rainforest and how it affects the climate and the animals inhabiting the forest.


Tone
Aim for a serious tone. This is a serious problem and ideas and art direction should convey this. For an art director this is a dream brief, as you can really explore the beauty and the tragedy of what is happening to the rainforest, with a very visual treatment.