HideMyAss Web app, ios, android, windows
HideMyAss is a VPN service with millions of users. It's famous for it's very detailed functions that allows advanced users to customise their settings. As the VPN marketing expands, it’s trying to gain more users including people who just want to connect Netflix in another country, or protect their privacy. The challenge here is to design a user friendly interface, in both UX and UI perspective.
After some user research, initial wireframe and testing and modifying, we have three modes to cover some most common user cases. There’s an expansion view which is one more click away, and it allows advanced users to use all the previous functions which better organised category.