Emotional user
experience
Animation, app, web design
A veteran toy artisan once remarked to me: “Being happy is one of the most functional things”. His sentiment encapsulated the imbalance between the functional over the emotional in craftsmanship. This section compiles works that arouse emotions such as joy, reward, excitement, conviviality, and anxiety- depending on the brief. We believe adding a bespoke momentum creates a flow that directs users to move smoothly through this user experience.
Role / art direction, UI, animation
Client type / B2C
Tools / Photoshop, Illustrator
Client type / B2C
Tools / Photoshop, Illustrator
Peace, balance
The horizon indicates the continuity of space, and big proportion of empty space creates a spacious, peaceful feeling. This journey’s dot structure is symmetrical, with two branches meeting in a double lock.
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The horizon indicates the continuity of space, and big proportion of empty space creates a spacious, peaceful feeling. This journey’s dot structure is symmetrical, with two branches meeting in a double lock.
Endurance
The many obstacles that obscure the horizon are all part of the journey. Determination is conveyed through the snail.
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The many obstacles that obscure the horizon are all part of the journey. Determination is conveyed through the snail.
Discipline
The upward pointing triangles give a clear direction and strength. Hedgehog is also animal that has pointing shapes.
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The upward pointing triangles give a clear direction and strength. Hedgehog is also animal that has pointing shapes.
Animation
Loading screens
A sequence that delivers a message of joy.
Rewarding
A surprise animation that brings together all the animals you’ve encountered.
A sequence that delivers a message of joy.
Rewarding
A surprise animation that brings together all the animals you’ve encountered.
Engagement
Combining UI with function.
Combining UI with function.
Anxiety
The light/shadow follows users’ cursor and creates a spooky feeling, which stimulates the need of purchasing.
The light/shadow follows users’ cursor and creates a spooky feeling, which stimulates the need of purchasing.
